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ATLAS — Terms of Service

Effective date: June 24, 2026 Last updated: July 20, 2026

These Terms of Service ("Terms") form a binding legal agreement between you ("you," "your," or "User") and CupidCoach LLC, a Wyoming limited liability company doing business as "ATLAS", with a registered address at 1309 Coffeen Ave, Ste 1200, Sheridan, WY 82801, USA ("ATLAS," "we," "us," or "our"). They govern your access to and use of the ATLAS fitness coaching platform, including our website at https://builtbyatlas.org, our installable progressive web app (PWA), any future native iOS or Android applications, and all related features, content, and services (collectively, the "Service").

PLEASE READ THESE TERMS CAREFULLY. They include important provisions that affect your legal rights, including a health and fitness disclaimer (Section 7), an AI disclaimer (Section 8), limitations of liability (Section 17), and a mandatory arbitration agreement and class-action waiver (Section 19) that, where enforceable, require disputes to be resolved by binding individual arbitration rather than in court.

1. Acceptance of Terms

1.1. By creating an account, clicking "I agree" (or a similar button), accessing, or otherwise using the Service, you acknowledge that you have read, understood, and agree to be bound by these Terms and by our [Privacy Policy](/privacy), which is incorporated by reference. If you do not agree, you must not access or use the Service.

1.2. If you are using the Service on behalf of an organization, you represent that you have authority to bind that organization to these Terms, in which case "you" refers to that organization.

1.3. We may require you to accept supplemental terms for certain features (for example, premium coaching, courses, or beta features). Where supplemental terms conflict with these Terms, the supplemental terms control for that feature.

1.4. Your continued use of the Service after changes to these Terms become effective constitutes acceptance of the revised Terms (see Section 21).

2. Eligibility (18+)

2.1. The Service is intended solely for adults aged 18 years or older. By accessing or using the Service, you represent and warrant that you are at least 18 years of age.

2.2. We operate a hard age gate at registration. We do not knowingly permit anyone under 18 to create an account, provide information, or use the Service. If we learn that a person under 18 has registered, we will suspend or terminate the account and delete associated data in accordance with our [Privacy Policy](/privacy).

2.3. You further represent and warrant that: (a) you have the legal capacity to enter into these Terms; (b) you are not barred from using the Service under the laws of the United States, the United Kingdom, or your jurisdiction of residence; and (c) you are not located in, and will not use the Service from, a country or region subject to comprehensive sanctions or embargo, and you are not on any government list of prohibited or restricted parties.

2.4. The Service is offered primarily to users in the United States and the United Kingdom, with prices shown in USD and GBP. We make no representation that the Service is appropriate or available in other locations. If you access the Service from elsewhere, you do so on your own initiative and are responsible for compliance with local law.

3. Description of the Service

3.1. ATLAS is an all-in-one fitness coaching platform that may include, depending on your subscription tier and feature availability:

3.2. The Service is provided as software and informational tools, together with optional human coaching from fitness coaches. It is not a medical service, healthcare service, telemedicine service, or substitute for professional medical, nutritional, psychological, or other licensed advice. See Sections 7, 8, and 9.

3.3. We may add, modify, suspend, or discontinue features, tiers, or content at any time. We will use commercially reasonable efforts to give notice of material adverse changes to paid features, consistent with Section 5 and applicable law.

3.4. Certain features depend on third-party services (for example, payment processing, AI providers, wearables, hosting, and communications). We do not control those services and are not responsible for their performance, availability, or content (see Section 12).

3.5. Feature previews and upgrade prompts. If you are on the Free tier (or otherwise previewing a feature your plan does not include), the app may show previews of paid features together with prompts to upgrade. Preview screens are populated with sample, illustrative data only — not real data about you or any other member. Any purchase you start from an upgrade prompt is governed by Section 5.

4. Accounts and Security

4.1. Registration. To use most features you must create an account and provide accurate, current, and complete information. You agree to keep your information up to date.

4.2. Credentials. You are responsible for safeguarding your login credentials and for all activity that occurs under your account, whether or not authorized by you. You must not share your account, and you must use a strong, unique password.

4.3. Authentication providers. Authentication may be provided through a third-party identity provider. Your use of those features is also subject to that provider's terms.

4.4. Unauthorized use. You must notify us immediately at support@builtbyatlas.org if you suspect any unauthorized access to or use of your account or any other security breach. We are not liable for any loss arising from unauthorized use of your account where you failed to maintain the security of your credentials.

4.5. One account per person. Unless we expressly agree otherwise, you may maintain only one account, and you may not create an account using automated means or false information.

4.6. Accuracy of health inputs. Because the Service relies on the data you provide (such as body metrics, food logs, and training logs), you are responsible for the accuracy of that data. Inaccurate inputs may produce inaccurate targets, estimates, or recommendations.

5. Subscriptions, Billing, Auto-Renewal, Free Trial, Cancellation, Refunds, Price Changes, and Minimum Commitments

5.1. Tiers and pricing. ATLAS offers the following subscription plans. The current price of each paid plan is shown in the app at the point of purchase (in USD and GBP) and may change under Section 5.9:

PlanKey terms
FreeLimited features; no payment required.
MemberIncludes a 3-day free trial for eligible new users; auto-renewing monthly.
GroupSmall-group coaching; auto-renewing monthly.
Premium 1-1One-on-one coaching; 3-month minimum commitment (see Section 5.8); auto-renewing monthly.

Applicable taxes (such as US sales tax or UK VAT) may be added at checkout and are your responsibility unless stated otherwise.

5.2. Payment processing. All payments are processed by a third-party, PCI-DSS-compliant payment processor. We do not collect or store your full payment-card numbers; that information is handled directly by the processor. Your use of payment features is also subject to the processor's terms and privacy policy. You authorize us and our payment processor to charge your selected payment method for all fees you incur.

5.3. Auto-renewal. Paid subscriptions automatically renew at the end of each billing period (monthly, unless stated otherwise) at the then-current price, until you cancel. By subscribing, you authorize recurring charges to your payment method without further action by you, until you cancel. We may send renewal reminders where required by law.

5.4. Free trial. Eligible new Member subscribers may receive a 3-day free trial. Unless you cancel before the trial ends, your subscription will automatically convert to a paid subscription and your payment method will be charged the applicable fee. One trial per user; we may determine eligibility and detect abuse (for example, multiple accounts) in our reasonable discretion. We may modify or discontinue free trials at any time.

5.5. Cancellation. You may cancel auto-renewal at any time through the billing portal (accessible from your account settings) or by contacting support@builtbyatlas.org. Cancellation stops future renewals. Unless otherwise required by law or stated in these Terms, cancellation takes effect at the end of the current paid billing period, and you will retain access to paid features until then. Cancelling does not, by itself, delete your account or data (see the [Privacy Policy](/privacy) and Section 16).

5.6. Refunds. Except where required by applicable law (including the consumer rights described in Section 5.7) or expressly stated in these Terms, fees are non-refundable and there are no refunds or credits for partial billing periods, unused features, or periods during which you did not use the Service. We may, in our sole discretion, offer a refund, discount, or credit in particular cases; doing so does not obligate us to do so again.

5.7. UK/EU cooling-off right (consumers). If you are a consumer in the United Kingdom or the European Union, you generally have a 14-day "cooling-off" period to cancel a purchase of digital services and receive a refund. However, by purchasing and requesting immediate access to digital content/services, you may be asked to acknowledge that performance begins during the cooling-off period and to consent to begin the service immediately, in which case you may lose the right to cancel once the service has been fully performed, or may owe a proportionate amount for service already provided. Where the cooling-off right applies and has not been waived, you may exercise it by contacting support@builtbyatlas.org.

5.8. 3-month minimum commitment on Premium 1-1. The Premium 1-1 tiers require a minimum commitment of three (3) consecutive monthly billing periods. By subscribing to a Premium 1-1 tier, you agree to pay for at least three months. If you cancel before completing the minimum term, your cancellation takes effect at the end of the three-month minimum term, except where prohibited by applicable consumer-protection law. After the minimum term, the subscription continues to auto-renew monthly until cancelled.

5.9. Price changes. We may change prices, fees, and the structure of our plans. For existing subscribers, we will give advance notice of at least 30 days (or longer where required by law) of any price increase, via email and/or in-app notice, before it takes effect on a renewal. Continued use of the Service after a price change takes effect constitutes acceptance of the new price; if you do not agree, you may cancel before the change takes effect.

5.10. Failed payments. If a charge fails, we (through our payment processor) may retry the charge and may suspend or downgrade your access until payment succeeds. You are responsible for keeping your payment method valid and current.

5.11. Promotions. Discounts, coupons, and promotional offers are subject to their specific terms, may be modified or withdrawn, and may not be combined unless we say so.

5.12. App-store billing. If you purchase a subscription through a third-party app store (for example, the Apple App Store or Google Play), that store's billing, cancellation, and refund policies apply to that purchase, and may differ from the policies above. See Section 22.

6. Coaching Relationship

6.1. Nature of coaching. Where your plan includes human coaching, you will work with a fitness coach who provides general fitness, nutrition, accountability, and lifestyle guidance. Your coach is a fitness coach — not a licensed physician, registered dietitian/nutritionist, physical therapist, psychologist, psychiatrist, counselor, or other licensed medical or mental-health professional, unless we expressly state in writing that a particular individual holds, and is acting in, such a licensed capacity.

6.2. No professional or fiduciary relationship. Engaging a coach does not create a doctor-patient, therapist-client, or other licensed-professional or fiduciary relationship. Coaching is general guidance and education only and is not a diagnosis, treatment, or prescription.

6.3. Communications. Coaching may be delivered via messaging, weekly check-ins, video calls, and shared content. Response times are targets, not guarantees, and may vary. Coaching is not an emergency or crisis service (see Section 7.7).

6.4. Conduct. You agree to treat coaches and staff with respect. We may decline, pause, or end a coaching relationship consistent with Section 7.6, our Acceptable Use policy (Section 10), and Section 14.

6.5. Coach content. Plans, content, and materials provided by coaches are licensed to you for personal, non-commercial use only and remain the intellectual property of ATLAS and/or the coach (see Section 11).

6.6. Direct messages with your coach. Premium 1-1 plans include direct messaging with your coach. Message content and related metadata are stored on our systems and are not end-to-end encrypted. Messages are visible to your coach and to authorized ATLAS platform administrators (for example, for support, safety, moderation, and abuse review), and may be reviewed to enforce these Terms. Direct messages are User Content and must comply with Section 9. If we later support message attachments, they will be subject to the same rules (including image moderation). How message data is collected, stored, and shared is described in the [Privacy Policy](/privacy).

6.7. Video call rooms (third-party). One-on-one coaching calls take place over the internet in third-party video rooms — currently Jitsi Meet (meet.jit.si) — opened from the app. We do not record calls. While you are in a room, the room provider processes your data under its own terms and privacy policy, which apply in addition to these Terms (see Section 12 and the [Privacy Policy](/privacy)). Calls do not use or require phone numbers.

6.8. Coach visibility of your health and activity data. So that your coach can deliver the coaching service, the health data you choose to sync (for example, sleep, resting heart rate, steps, and workouts) and your in-app activity (for example, logging streaks and adherence) are visible to your coach by default. You can turn this off at any time with the "Share health & activity with your coach" toggle in Settings; doing so may limit how effectively your coach can support you. Coaches may access this data only for coaching purposes. Menstrual-cycle data is different: it remains separately opt-in and is never visible to your coach by default (see Section 7.8 and Section 3.11 of the [Privacy Policy](/privacy)). Full details, including the legal bases for this processing, are in Section 3.12 of the [Privacy Policy](/privacy).

7. Health and Fitness Disclaimer

PLEASE READ THIS SECTION CAREFULLY. IT LIMITS WHAT THE SERVICE IS AND DESCRIBES RISKS OF EXERCISE AND DIETARY CHANGE.

7.1. General guidance only — not medical advice. All content, plans, targets, estimates, recommendations, and coaching provided through the Service are for general informational and educational purposes only and constitute general fitness and wellness guidance, not medical, nutritional, psychological, or other professional advice. The Service does not diagnose, treat, cure, or prevent any disease or health condition.

7.2. Consult a physician. You should consult a qualified physician or other licensed healthcare professional before beginning any exercise program, changing your diet, taking any supplement, or relying on any information from the Service, especially if you are pregnant or nursing, have or suspect a medical condition (including cardiovascular, metabolic, musculoskeletal, or eating-related conditions), are taking medication, or have any concern about your fitness to undertake exercise or dietary change. Never disregard professional medical advice or delay seeking it because of something you accessed through the Service.

7.3. Assumption of risk. Physical exercise and dietary changes carry inherent risks, including risk of serious injury, disability, or death. By using the Service and following any plan, recommendation, or coaching, you voluntarily assume all such risks. You are solely responsible for exercising within your limits, using proper form and equipment, stopping if you feel pain, dizziness, faintness, or discomfort, and seeking medical attention as needed. To the maximum extent permitted by law, you release ATLAS and its coaches from liability for any injury, illness, or loss arising from your use of the Service or participation in any activity it suggests. Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law (for example, liability for death or personal injury caused by negligence under UK law).

7.4. No guarantee of results. Fitness, body-composition, performance, and health results vary based on many factors, including genetics, effort, consistency, and starting condition. We make no guarantee that you will achieve any particular result. Any examples, testimonials, or progress shown are not promises of outcome.

7.5. Your responsibility for accuracy. Targets and estimates (including calorie and macro targets) are generated from the data you provide and from general formulas and models; they are approximations and may not be appropriate for you. You are responsible for evaluating their suitability and adjusting based on professional advice and your own judgment.

7.6. Eating-disorder safety and the right to decline unsafe programming. We care about your wellbeing. The Service is not appropriate for, and must not be used to support, disordered eating, extreme caloric restriction, unsafe rapid weight loss, or any harmful behavior. We reserve the right, at our discretion, to decline, modify, pause, or terminate any plan, target, or coaching, to set minimum nutrition thresholds, to limit features, and to refuse to provide programming we consider unsafe or inappropriate — including where we have concern about an eating disorder or other health risk. We may, but are not obligated to, share information about professional resources. Exercising or declining to exercise this right does not make us responsible for monitoring your health.

7.7. Emergencies. The Service is not designed for medical emergencies or mental-health crises and does not provide emergency, crisis, or suicide-prevention services. If you are experiencing a medical emergency, thoughts of self-harm, or a crisis, call your local emergency number immediately (for example, 911 in the US or 999 in the UK) or contact a crisis line such as 988 (US Suicide & Crisis Lifeline) or 111 / Samaritans 116 123 (UK). Do not rely on coaches, messaging, or AI features for emergency help.

7.8. Menstrual cycle tracking (optional feature). The Service offers an optional, consent-based cycle-tracking feature that predicts menstrual-cycle phases from the limited information you provide and adjusts your nutrition targets and training suggestions accordingly. Phase predictions are estimates for general fitness and nutrition guidance only. They are not medical advice and not a diagnostic tool, and they must not be used or relied upon for contraception, conception planning, fertility assessment, or any medical purpose. Cycle timing varies from person to person and month to month, and predictions may be wrong. If your cycle changes unexpectedly, is unusually painful or heavy, or you have any health concern, consult a qualified healthcare professional. You can decline the feature, pause it, or permanently delete all cycle data at any time in Settings, without affecting the rest of the Service. How cycle data is collected, encrypted, and deleted is described in Section 3.11 of the [Privacy Policy](/privacy).

8. AI Disclaimer

8.1. AI features. Parts of the Service use artificial-intelligence and machine-learning technologies, including third-party large-language-model and vision service providers, to generate calorie and macro estimates, recognize foods from photos or labels, transcribe voice/natural-language input, power the AI "ask-coach" assistant, generate proactive daily and weekly analysis briefs from your logged data, analyze exercise-form videos you submit, and provide an AI copilot that suggests plan and meal changes ("AI Features").

8.2. Estimates and general guidance — verify before relying. AI outputs are estimates and general informational guidance only. They may be inaccurate, incomplete, outdated, or inappropriate for you, including incorrect calorie/macro estimates, misidentified foods, or unsuitable suggestions. You must independently verify AI outputs and use your own judgment (and professional advice) before relying on them. AI Features do not provide medical, nutritional, psychological, legal, or other professional advice, and are not a substitute for Sections 7 and 9.

8.3. How your inputs are used. To provide AI Features, the inputs you submit (such as food descriptions, photos of food or labels, body metrics, questions, and related data) are sent to and processed by third-party AI providers. See the [Privacy Policy](/privacy) for details on AI processing, sub-processors, and your choices. Do not submit information you are not comfortable processing in this way.

8.4. No reliance for safety-critical decisions. Do not use AI Features as the sole basis for any decision affecting your health, safety, finances, or legal rights. We are not responsible for actions you take based on AI outputs, to the maximum extent permitted by law.

8.5. Human review. AI suggestions (for example, copilot plan/meal changes) may be presented for your review and may be reviewed or adjusted by a coach, but we do not guarantee human review of every AI output.

9. Acceptable Use

You agree not to, and not to permit anyone else to:

9.1. use the Service for any unlawful purpose or in violation of these Terms or applicable law;

9.2. access or use the Service if you are under 18 or otherwise ineligible;

9.3. provide false, misleading, or fraudulent information, or impersonate any person or entity;

9.4. upload, post, transmit, or share content that is unlawful, infringing, defamatory, harassing, abusive, hateful, threatening, sexually explicit, pornographic, obscene, or otherwise objectionable, or that promotes self-harm, disordered eating, violence, or illegal activity (see Section 13);

9.5. upload content depicting a person without that person's consent, or any sexual or nude content; progress photos must comply with Section 13 and may not be sexually explicit;

9.6. infringe or misappropriate any intellectual-property, privacy, publicity, or other right of any person;

9.7. introduce viruses, malware, or other harmful code, or interfere with, disrupt, probe, or attempt to gain unauthorized access to the Service, its servers, or related systems or networks;

9.8. scrape, crawl, harvest, or use automated means to access the Service or collect data, or circumvent any access controls, rate limits, or security measures;

9.9. reverse engineer, decompile, or disassemble any part of the Service, except to the extent that restriction is prohibited by law;

9.10. resell, sublicense, rent, lease, or commercially exploit the Service or its content without our written permission;

9.11. use the Service or its AI Features to develop a competing product or to train machine-learning models;

9.12. share, distribute, or publicly post paid, exclusive, or coach content outside the Service;

9.13. harass, abuse, threaten, or harm coaches, staff, or other users, or disrupt the community; or

9.14. use the Service in any manner that could damage, disable, overburden, or impair it, or that violates the rights of, or restricts the use and enjoyment of the Service by, any third party.

We may investigate and take appropriate action, including removing content, limiting features, and suspending or terminating accounts (Sections 13 and 14).

10. Subscriptions and Fees — Additional Terms

10.1. All fees are stated and charged in the currency shown at checkout (USD or GBP). Currency conversion, foreign-transaction fees, and bank charges are your responsibility.

10.2. You are responsible for all applicable taxes, duties, and government charges associated with your purchases, except taxes on our net income.

10.3. We may use a reseller or merchant of record for certain jurisdictions; if so, that entity's terms may also apply to the transaction.

11. Intellectual Property

11.1. Our IP. The Service, including all software, designs, text, graphics, logos, the ATLAS brand and marks, plans, courses, exercise libraries, content, and the selection and arrangement thereof, is owned by ATLAS or its licensors and is protected by intellectual-property laws. Except for the limited license below, no rights are granted to you.

11.2. License to you. Subject to these Terms and your payment of applicable fees, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Service and its content for your personal, non-commercial use during your subscription. For installable or native applications, we grant you a limited license to install and run the app on devices you own or control, subject to Section 22.

11.3. Restrictions. You may not copy, modify, distribute, sell, lease, publicly display, or create derivative works from the Service or its content except as expressly permitted. All rights not expressly granted are reserved.

11.4. Feedback. If you provide suggestions or feedback, you grant us a perpetual, irrevocable, worldwide, royalty-free license to use it without restriction or compensation to you.

11.5. Trademarks. "ATLAS," "CupidCoach," and related logos are trademarks of CupidCoach LLC. Other names and logos are the property of their respective owners.

11.6. Exclusive coach content. Certain plans include access to a members-only feed of exclusive coach content (for example, the coach's photos and videos). Access depends on your subscription tier, and some posts may be tier-locked and shown only as blurred previews until you upgrade. Exclusive coach content is licensed to you for personal, in-app viewing only while your subscription remains active. You may not download, screen-record, screenshot for the purpose of sharing, redistribute, repost, or otherwise make exclusive content available outside the Service (see Section 9.12). Violations may result in suspension or termination (Section 14) and may expose you to liability to ATLAS and/or the coach.

12. Third-Party Services

12.1. The Service integrates with or relies on third-party services — including providers for payment processing, AI/ML processing, cloud hosting and data storage, authentication, email and SMS delivery, analytics, media storage and streaming, scheduling, and video-conferencing rooms for coaching calls (currently Jitsi Meet, at meet.jit.si) — as well as any wearables or health platforms you choose to connect.

12.2. Your use of third-party services is governed by their own terms and privacy policies. We do not control and are not responsible for third-party services, including their availability, accuracy, security, or content. Connecting a third-party service is at your own risk, and you are responsible for any permissions you grant.

12.3. Links and integrations are provided for convenience and do not imply endorsement. We may add, change, or remove integrations at any time.

13. User-Generated Content

13.1. Your content. The Service lets you create, upload, and share content, including profile information, progress photos, body measurements, food and training logs, messages, posts, comments, and community contributions ("User Content"). You retain ownership of your User Content.

13.2. License to us. You grant ATLAS a worldwide, non-exclusive, royalty-free, sublicensable, and transferable license to host, store, reproduce, modify (for formatting/display), display, and distribute your User Content solely as needed to operate, provide, secure, and improve the Service and to make it available to the people you choose to share it with (for example, your coach, group, or community), in accordance with your settings and the [Privacy Policy](/privacy). This license ends when you delete your User Content or account, except (a) for content shared with others who retain copies, (b) where retention is required by law, and (c) for de-identified or backup copies retained per the [Privacy Policy](/privacy).

13.3. Sensitive content. Progress and body photos and health logs are sensitive. You control with whom you share them. Do not post sensitive personal content to public areas (such as the community feed) unless you intend it to be visible to others. See the [Privacy Policy](/privacy) for how we treat health and special-category data.

13.4. Your representations. You represent and warrant that you own or have the rights to your User Content, that it does not violate any law or third-party right, and that it complies with Section 9 and these Terms.

13.5. Prohibited content. User Content must not be unlawful, infringing, defamatory, harassing, hateful, or NSFW (sexually explicit, pornographic, or nude), must not depict others without consent, and must not promote self-harm, disordered eating, or illegal activity.

13.6. Moderation. We may (but are not obligated to) monitor, review, screen, filter, or moderate User Content. We may remove, restrict, or disable access to any User Content, and limit, suspend, or ban any account, at our discretion, including for actual or suspected violations of these Terms, without prior notice where appropriate.

13.7. Reporting. You can report content or behavior that you believe violates these Terms via support@builtbyatlas.org. We will review reports and take action we deem appropriate.

13.8. No obligation; no endorsement. We are not responsible for User Content created by users, and such content does not represent our views. We do not endorse any User Content.

13.9. Testimonials (with your consent). From time to time we may invite members to be featured as testimonials on our public landing page or in marketing materials (for example, a transformation photo, your first name, and a quote). We will only feature you with your consent, and being featured is never a condition of using the Service. You can withdraw consent at any time by emailing support@builtbyatlas.org, and we will remove the testimonial from the pages we control within a reasonable time. How testimonial information is handled is described in the [Privacy Policy](/privacy).

14. Termination and Suspension

14.1. By you. You may stop using the Service at any time, cancel auto-renewal under Section 5.5, and request account deletion as described in the [Privacy Policy](/privacy) and Section 16, subject to any minimum commitment (Section 5.8).

14.2. By us. We may suspend or terminate your access to all or part of the Service, with or without notice, if: (a) you breach these Terms or applicable law; (b) we reasonably believe your conduct may harm us, other users, coaches, or third parties, or create legal risk (including under Sections 7.6, 9, and 13); (c) your payment fails or is reversed/charged back; (d) required by law or a third-party provider; or (e) we discontinue the Service or your plan.

14.3. Effect of termination. On termination, your right to use the Service ends. Sections that by their nature should survive (including Sections 5.6–5.8, 7, 8, 11, 13.2, 15–21, and 23) survive termination. Termination does not entitle you to a refund except as required by law or expressly stated.

14.4. Data after termination. Handling of your data after termination is described in the [Privacy Policy](/privacy), including retention and deletion. You are responsible for exporting any data you wish to keep before deletion where an export tool is provided.

15. Disclaimers of Warranties

15.1. "AS IS." TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE SERVICE AND ALL CONTENT, COACHING, AND AI FEATURES ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, EXPRESS, IMPLIED, OR STATUTORY, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, ACCURACY, AND NON-INFRINGEMENT.

15.2. We do not warrant that the Service will be uninterrupted, secure, error-free, or free of harmful components, that defects will be corrected, that results, estimates, or recommendations will be accurate or reliable, or that the Service will meet your requirements or produce any particular health or fitness outcome.

15.3. No advice or information, whether oral or written, obtained from us or through the Service, creates any warranty not expressly stated in these Terms.

15.4. Consumer rights. Some jurisdictions do not allow the exclusion of certain warranties or statutory guarantees. If you are a consumer, you may have legal rights that these Terms do not limit (for example, under the UK Consumer Rights Act 2015 or applicable EU/US consumer law), and nothing here excludes or limits rights that cannot be excluded or limited by law.

16. Account Deletion and Data

16.1. You may delete your account using the in-app self-service deletion feature (provided in account settings) or by emailing support@builtbyatlas.org. Deletion is handled as described in the [Privacy Policy](/privacy).

16.2. Deleting your account ends your subscription on a go-forward basis but does not by itself entitle you to a refund (Section 5.6) and does not relieve you of any minimum-term obligations already incurred (Section 5.8), except as required by law.

17. Limitation of Liability

17.1. Exclusion of certain damages. TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT WILL ATLAS, ITS AFFILIATES, COACHES, OFFICERS, EMPLOYEES, OR LICENSORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR RELATING TO THE SERVICE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

17.2. Cap on liability. TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE WILL NOT EXCEED THE GREATER OF (A) THE TOTAL AMOUNTS YOU PAID US IN THE twelve (12) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR (B) one hundred US dollars ($100).

17.3. Basis of the bargain. These limitations apply regardless of the theory of liability (contract, tort, negligence, strict liability, or otherwise) and form an essential basis of the bargain between you and us.

17.4. Exceptions. Some jurisdictions do not allow certain limitations, so some of the above may not apply to you. Nothing in these Terms excludes or limits liability that cannot be excluded or limited under applicable law, including liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or, for consumers, any non-excludable statutory rights.

18. Indemnification

18.1. To the maximum extent permitted by law, you agree to indemnify, defend, and hold harmless ATLAS and its affiliates, coaches, officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or related to: (a) your use of the Service; (b) your User Content; (c) your breach of these Terms or applicable law; (d) your violation of any third-party right; or (e) any injury, illness, or loss arising from your participation in exercise or dietary activity.

18.2. We may assume the exclusive defense and control of any matter subject to indemnification, in which case you agree to cooperate. This Section does not apply to the extent a claim arises from our own gross negligence or willful misconduct, or where prohibited by law. Nothing in this Section requires a consumer to indemnify us beyond what applicable consumer-protection law permits.

19. Dispute Resolution; Arbitration; Class-Action Waiver

Note for UK/EU consumers: The arbitration and class-action provisions below apply to the maximum extent permitted by the law of your place of residence. If you are a consumer in the UK or EU, nothing in this Section deprives you of the right to bring claims in your local courts or to use local dispute-resolution and consumer-protection mechanisms, and mandatory consumer-protection rules of your country continue to apply.

19.1. Informal resolution first. Before starting any formal proceeding, you agree to contact us at support@builtbyatlas.org and attempt to resolve the dispute informally for at least 30 days.

19.2. Binding arbitration (US users). Except as stated below, you and ATLAS agree that any dispute, claim, or controversy arising out of or relating to these Terms or the Service will be resolved by binding individual arbitration administered by the American Arbitration Association (AAA) under its applicable consumer rules, rather than in court. The Federal Arbitration Act governs the interpretation and enforcement of this Section. Judgment on the award may be entered in any court of competent jurisdiction.

19.3. Class-action waiver. You and ATLAS agree that each may bring claims against the other only in an individual capacity, and not as a plaintiff or class member in any purported class, collective, consolidated, or representative proceeding. The arbitrator may not consolidate more than one person's claims or preside over any form of representative or class proceeding.

19.4. Exceptions. Either party may (a) bring an individual claim in small-claims court if it qualifies, and (b) seek injunctive or equitable relief in court for actual or threatened infringement or misuse of intellectual property or unauthorized access to the Service.

19.5. Opt-out. You may opt out of this arbitration agreement by sending written notice to support@builtbyatlas.org within 30 days of first accepting these Terms, stating your name, account email, and intent to opt out. If you opt out, Section 20 (Governing Law and Venue) governs disputes.

19.6. Severability. If the class-action waiver is found unenforceable as to a particular claim, that claim (and only that claim) will be severed and proceed in court; the remainder of this Section survives.

20. Governing Law and Venue

20.1. Governing law. These Terms and any dispute arising out of or relating to them or the Service are governed by the laws of the State of Wyoming, USA, without regard to its conflict-of-laws rules, and, where applicable, the Federal Arbitration Act.

20.2. Venue. Subject to Section 19, you and ATLAS submit to the exclusive jurisdiction of the state and federal courts located in Sheridan County, Wyoming, for any dispute not subject to arbitration.

20.3. Consumer mandatory law. If you are a consumer, this Section does not deprive you of the protection of mandatory consumer-protection laws of your country of residence (for example, in the UK or an EU member state), and you may also be entitled to bring proceedings in your local courts. Choice of Wyoming law does not override such non-excludable protections.

21. Changes to These Terms

21.1. We may update these Terms from time to time. If we make material changes, we will provide reasonable notice (for example, by email and/or in-app notice and by updating the "Last updated" date) before they take effect.

21.2. Changes are effective on the stated effective date. Your continued use of the Service after that date constitutes acceptance. If you do not agree to the changes, you must stop using the Service and may cancel and request deletion. Where required by law, we will obtain your consent to material changes.

22. Apple and Google App Store Terms

22.1. General. If you download or use an ATLAS application from a third-party app store or distribution platform (each a "Distributor," including Apple and Google), your use is also subject to that Distributor's terms, and the following applies to the extent of any inconsistency.

22.2. Apple-specific terms. When the ATLAS app is obtained through the Apple App Store, the Apple's Licensed Application End User License Agreement (the “Apple Standard EULA”), available at https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ applies in addition to these Terms, and these Terms are between you and ATLAS only — not with Apple. Apple is not responsible for the Service or its content. You acknowledge and agree that:

(a) Scope of license. The license granted in Section 11.2 for the iOS app is limited to a non-transferable license to use the app on Apple-branded devices you own or control, as permitted by the Usage Rules in the Apple Media Services Terms.

(b) Maintenance and support. ATLAS, not Apple, is solely responsible for any maintenance and support; Apple has no obligation to furnish any.

(c) Warranty. To the extent permitted by law, Apple has no warranty obligation. If the app fails to conform to any applicable warranty, you may notify Apple, and Apple may refund the purchase price (if any); otherwise Apple has no other warranty obligation, and any claims related to warranties are ATLAS's responsibility.

(d) Product claims. ATLAS, not Apple, is responsible for addressing claims relating to the app or your use of it, including product-liability, legal/regulatory non-compliance, and consumer-protection claims, to the extent not caused by Apple.

(e) Intellectual-property claims. ATLAS, not Apple, is responsible for the investigation, defense, settlement, and discharge of any third-party intellectual-property infringement claim relating to the app.

(f) Legal compliance. You represent that you are not located in a sanctioned/embargoed country and are not on any prohibited-parties list.

(g) Third-party beneficiary. Apple and its subsidiaries are third-party beneficiaries of these Terms with respect to the iOS app, and upon your acceptance, Apple has the right (and is deemed to have accepted the right) to enforce these Terms against you as a third-party beneficiary.

22.3. Google Play. If obtained through Google Play, the Google Play Terms of Service and applicable Google policies also apply, and Google is not a party to these Terms or responsible for the Service.

22.4. In-app purchases. Subscriptions and purchases made through a Distributor are subject to that Distributor's billing, renewal, and refund policies (see Section 5.12).

23. General Provisions

23.1. Entire agreement. These Terms, the [Privacy Policy](/privacy), and any supplemental terms constitute the entire agreement between you and ATLAS regarding the Service and supersede prior agreements on the subject.

23.2. Severability. If any provision is held unenforceable, it will be limited or severed to the minimum extent necessary, and the remaining provisions remain in effect.

23.3. No waiver. Our failure to enforce any provision is not a waiver of our right to do so later.

23.4. Assignment. You may not assign or transfer these Terms without our consent. We may assign these Terms, including in connection with a merger, acquisition, or sale of assets.

23.5. Force majeure. We are not liable for any failure or delay caused by events beyond our reasonable control.

23.6. Notices. We may provide notices to you by email, in-app message, or posting on the Service. You may contact us as set out in Section 24.

23.7. Relationship. Nothing in these Terms creates a partnership, joint venture, agency, or employment relationship between you and ATLAS.

23.8. Headings; interpretation. Headings are for convenience only. "Including" means "including without limitation."

23.9. Export and sanctions compliance. You agree to comply with all applicable export-control and sanctions laws.

24. Contact

CupidCoach LLC (operating as ATLAS) 1309 Coffeen Ave, Ste 1200, Sheridan, WY 82801, USA Email: support@builtbyatlas.org Support: support@builtbyatlas.org Website: https://builtbyatlas.org